Target Corp Strategic Recommendation

Target Corp. Strategic Analysis MAN4720 Section 22 -Wednesdays 7:30pm Team: Risky Business Christine Majewski Jake Morgan Kristin Stearker Cory Verez Executive Summary ?The purpose of this analysis is to inform the board of team Risky Business’ strategic proposal related to Target Corporation’s Health & Wellness category. Target is already a multi-million dollar company, but after analyzing the company, our team has come up with a few strategic recommendations to aid in the continued success of Target.We have found that Target strives to combine top of the line innovation, excellent customer service, and unparallel value at attractive prices to customers using their Expect More. Pay Less ® brand promise. The Target Corporation has many strengths that will help our recommendation succeed including a wide scope of products and brands, strong internal logistics, convenience of online shopping, and an already strong brand and financial position. We feel that Target create s a sustained competitive advantage by leveraging the different aspects of their integration strategy to attract customers.Target is able to keep volumes high, driving costs down to offer lower prices on the differentiated products that Target’s guests have grown to love and expect. ?Team Risky Business’s strategic recommendations for the Health & Wellness sector include expanding initiatives and educational programs associated with organic and gluten free lifestyles. Target already has brand exclusive organic lines and our team recommends making consumers more aware of the products offered as well as benefits their guests can reap from changing their lifestyles.We suggest increasing advertising in order to promote these product lines to a market that is increasingly more health conscious than ever before. As with any strategic option, there are fall out risks associated to this plan that include increased costs and a potential lack of interest or demands. The full ana lysis gives a more in depth look at the current position of the company and future problems it could face along with the strategic recommendations we have chosen, and potential fallout risks associated with our solutions.Identify your client’s current vision and mission and analyze your client’s strategy ? Target’s ultimate goal is to become the most favored shopping destination for customers throughout all existing channels. The company plans to achieve their overall vision by continually being a top innovator in the industry, delivering outstanding customer experiences and terrific value at attractive prices, and by constantly fulfilling their brand promise of Expect More. Pay Less ®. Target tries to live up to their statements and this can be seen throughout many areas of the company.In March, 2013, Target received one of only 13 ratings of â€Å"excellent†, the highest available, from the Forrester Customer Experience Index, which measures customer experiences by survey (Target Brands, Inc. , 2013). As far as innovation is concerned, Target has made a positive imprint within the industry. Target has received many awards for its innovative excellence and is continuously reinventing its stores, layouts, and product assortments to better serve the ever-evolving needs of their guests (Target Brands, Inc. , 2013b). Target sells high-quality, trendy merchandise, at affordable prices which allows guests to â€Å"Expect More.Pay Less ®Ã¢â‚¬  when they shop at Target. Target combines innovation, value, and commitment to their brand promise through their actions, such as partnering with popular fashion designers to create affordable lines specifically for Target. This combining of differentiated products with lower prices is one way that Target incorporates its mission statement into their everyday operations. Target is still working on reaching its end goal of becoming the preferred outlet, as shown by its #2 market share position in the discount department store industry. Target is surpassed in market share only by Wal-Mart at this time (Biesada, 2013). Three segments are operated by Target; US Retail, Canadian, and US Credit Card. Two branded credit cards, the Target Card and the Target Visa, and one Target branded debit card, offer credit to customers through the US Credit Card segment (Reuters, 2013). In 2012, the total REDCard penetration was 13. 6%, up from 9. 3% the prior year. Although more people are signing up for credit, the total revenue generated from this segment has been declining since 2010 (Target Corporation, 2013). See Exhibit 1 for US Credit Card segment details. The Canadian segment includes the recently acquired Zeller’s, Inc. tore locations in Canada. Start-up costs for this segment were $272 million in 2011 and $74 million in 2012 (Target Corporation, 2013). ?The US Retail segment includes Target’s online business, its general merchandise stores, and SuperTargets (Reuters , 2013). Target. com is designed to allow guests to purchase products directly from online and/or to assist them in locating the product in a store near them. To aid in differentiating themselves, Target uses the web platform to sell not only its general merchandise, but also to introduce six brands sold exclusively through this medium (Target Brands, Inc. 2013c). The online presence aids in the vision of the company by offering multiple channels through which a customer can interact with Target. The brick and mortar stores of the US Retail segment offer general merchandise and groceries through the discount chain. Target and SuperTargets differ in that SuperTargets offer a larger line of food assortments. Target’s product mix includes household items, electronics, apparel and accessories, food and pet supplies, and home furnishings (Reuters, 2013). Exhibit 2 shows the percentages of sales each category holds. Within the retail segment, a portion of Target’s sales are generated through a mix of nationally branded goods, as well as private-label brands. In addition to general merchandise, Target also generates revenues from facilities in store â€Å"†¦such as Target Cafe, Target Clinic, Target Pharmacy and Target Photo, and from leased or licensed departments such as Target Optical, Pizza Hut, Portrait Studio and Starbucks† (Reuters, 2013). Target Corporation generates the majority of its sales revenues from the US Retail segment and revenues have been increasing since at least 2007 according to the company’s past 10K forms.Even through the 2008 recent recession, Target’s sales revenues have continued to increase within this segment (Target Corporation, 2013). Sales revenue overall, including all three segments, also has been rising since at least 2007. Although revenues continued to increase through the recession, net earnings dropped from $2,849 million in 2007 to $2,214 million in 2008. Target’s net earnings rec overed and have been increasing every year since the recession (Target Corporation, 2013).In addition to increasing sales revenue and net earnings, Target’s stock prices have also been above both the S&P and Dow Jones indexes for the last 10 years (Target Brands, Inc. , 2013d). See Exhibit 3 for US Retail Segment sales figures and Exhibit 4 for other selected financial data. ?The Target Corporation currently operates 1,784 of these SuperTarget and Target stores in the United States, as well as their online site, Target. com. Target recently began expansion into Canada; 24 stores are operational at this time (Target Brands, Inc. , 2013b).Target plans to continue with its growth tactics through 2013, bringing its Canadian fleet up to 100-150 stores (Biesada, 2013). At the same time that Target is expanding into new markets, the company is also penetrating further into existing markets with plans to remodel more of its store formats and to include additional food assortments. Ac cording to Hoovers, â€Å"nearly 900 Target stores (up from 462 last year) now feature expanded food assortments†¦In fiscal 2013 Target plans to remodel an additional 230 general merchandise Target stores †¦Ã¢â‚¬  (Biesada, 2013).The remodeled stores, with better food assortments and innovative design changes, seem to be part of a strategic effort to stay competitive with the only company out-performing them, Wal-Mart. ?Finally, the Target company operates using an integration strategy, and is one of few companies that has found success using this type of strategy. As IbisWorld states, â€Å"Target offers daily essentials and consumables at discounted prices; however, the company has carved out a niche market by focusing on selling fashionable and trendy products† (IBISWorld, 2012).Target is unique because it has successfully managed to operate with low costs while providing differentiated products that satisfy their customers’ needs and wants. Being able t o continuously offer quality, innovative products while keeping costs low lays a foundation for the company to create competitive strengths on. Analysis Strengths: ?A couple of strengths that we found Target is posting is their large variety of product and brands. They offer a wide arrangement of goods that can attract an excessive amount of consumers to come through the store.Another strength that Target holds is a strong internal logistics structure. Their 37 distribution centers located across the US gives them a strong chance to open more stores, and reach more potential customers. (Target Co. ) They also offer the convenience of online shopping for all of their customers, not only offering ease of shopping, but also allowing those who may not have a target nearby still enjoys their goods. We also found that Target is in a unique position in respect to their current sales, over the last few years they have consistently posted growth in revenue, and gross profit.Weaknesses: ?A we akness that was found through our research was a decrease in liquid capital over the last 2 years, potentially making it difficult to manage working capital and operational needs. Furthermore, they have increased the total debt that they are obliged to, making the lack of current assets evermore detrimental. Another possible weakness is their lack of exposure to countries other than the US, they are currently only operating inside the US which could pose many problems due to their dependence on one market. Target Co. ) Opportunities: ?There are plenty of opportunities for Target when it comes to the expansion of their company into new markets. In 2013 Target will take its first step into an international market when they expanded in to Canada, creating Target Canada Co. (Target Co. ) Target has opportunities to expand their products, and broaden the breadth of their goods, especially the expansion of private label brands. Threats: ?The largest threat to target is that it is in a hig hly competitive market.There are a plethora of other stores selling the same goods, as well as the threats of counterfeit goods in the industry. (Target Co. ) Another threat is the potential of change in consumer preferences, creating a lack of demand for Targets goods. Threat of Substitute Products: ?We feel the threat of substitute products is high, there are many stores that offer similar goods that could be considered more attractive than buying from target; usually this is derived from the desire to obtain private label goods. Intensity of competitive rivalry in the Industry: The competitive rivalry within the industry is high, there are many companies competing against each other for the same customers, and market share. On top of the brick and mortar traditional shopping, there are now arising e-commerce competitors that intensify the competition within the industry. Threat of new Entrants: ?Considering the wide arrangements of goods offered by Target, we believe that the thr eat of new entrants is high. It’s also a highly competitive market, will low barriers of entry, so the combination of those two things creates an ease of entry for new ventures.Power of Buyers: We find that the power of buyers is high at Target, while they may not have much negotiating power within the store; they do have many options on where they are going to buy the particular good, which gives them the power to shop around and find the price that they like. Power of Suppliers: ?The power of suppliers at Target is low, since there has been a decrease in import barriers that has caused an increase in competition between suppliers. So the power of the suppliers to name the price has nearly been eliminated.Sustainable Competitive Advantage ?To operate effectively in the discount retail industry you need to be able to master some key functions, not only to achieve competitive advantage, but also to make it sustainable. Target displays a couple features we have noticed, that we feel allows them to obtain a sustainable competitive advantage. These SCA factors consist of the ability to manage and perform off a highly effective supply chain and the ability to achieve high economies of scale, due to their huge market presence and mix of private branding. One of the factors that helps Target obtain an effective supply chain is the wide geographical coverage of their distribution centers. They currently control and operate 37 distribution centers ranging from the West Coast of Lacey, Washington all the way to the North East location of Wilton, New York. By having multiple disperse locations they have allowed themselves the opportunity to expand across the whole country. They have the capabilities to service any of their 1,700 plus stores in a timely manner.This in turn creates a larger geographical market to operate in effectively that some of their smaller competitors may not have the means to. ?A second important factor that Target masters is its offering of diverse products coupled with high economies of scale. Target offers product lines in departments such as; household, hardline goods (non-informational goods), apparel and accessories, home furnishings and food and pet supplies. By doing this they create a one stop shop effect which holds a high convenience factor in the eyes of consumers.In 2010, the highest percentage of sales was in household goods at 24%, the lowest percentage was food and pet supplies at 17% (Target 2012 10k). These statistics support the idea that Target is not just specialized in one department, but has been able to offer a wide variety of products, all of which hold a high demand. Coupled with the wide diverse product range, Target has been able to do this while achieving high economies of scale. They have incorporated 30 plus mixed and licensed brands which helps keep their operating cost low, giving them a higher profit margin.In addition, Target outsources their goods to multiple countries which helps gen erate lower costs. They currently have 27 offices in 18 different countries. Problems Moving Forward ?Looking forward, Target may continue to see problems in a couple areas. They currently face the struggles of competing with Wal-Mart internationally, driving traffic through their store/ online website and the ability to implement quality control. ?The biggest current problem is competing with their largest competitor, Wal-Mart, at an international level and depending solely on the American market.It is known that the American economy has taken a hit in the recent past and that can be reflected in Target’s recent profits. Being solely dependent does not allow them to mitigate their risk, which Wal-Mart has done by tapping into different countries. This may not be an existing problem for long. Target is exploring the Canadian market and expects to have 125 of 135 stores remodeled and opened in the years 2013-2014. This shows some promise because over 30,000 Canadians currently hold Target’s REDcard, which shows a strong brand presence (FOX). A second problem Target faces is driving consumer traffic through their stores and website. With the new emerging strategy of E-Commerce, consumers now have the ability to shop online in the comfort of their own home. This adds more competition to the market that Target already faced and these new entrants have the option to operate at a minimal cost. ?The last pressing issue Target may face for the future is quality control. Dating back to the start of 2012 and currently into the 2013 year, Target has recalled over 55 products sold.This damages the image of Target and the products it offers. We do not believe this should hinder their operations too heavily but it is something to take notice of and work on fixing for the future (Target). Strategic Recommendation Our strategic recommendation for Target is to implement a comprehensive, multi-pronged, in-store advertising campaign that focuses on organic and all natural products sales and promotions. Target’s commitment to healthy living and high wellness standards is consistent with the benefits of this growing organic market.Target is able to add to their bottom line by tapping into this already established market, stealing market share from other retailers, and creating a new demand with non-organic users. Organic food sales in the U. S. comprise nearly half of global organic food sales. The global organic market reached $54. 9 billion in 2009, more than triple the $18 billion recorded in 2000 (Organic Agriculture in Wisconsin). Target has met the needs of the rapidly growing demand of healthier foods, more effective forms of exercise, and a booming interest in organic products, but have not taken full advantage of the market opportunity.Recently Target and Harris Interactive carried out a survey that polled American families and found that consumers are confused about how, why and where to shop for organic foods. Many families ar e unfamiliar or even unaware of the benefits of the organic foods and products. For instance the study showed that, â€Å"one-third (34 percent) of consumers surveyed believe that organic foods are superior to non-organic foods, but nearly two-thirds (61 percent) want to be better informed on the value of where it pays to buy organic† (Organic Consumers Association).It is not enough to just offer organic food and natural products, Target needs to educate their consumers and persuade them to buy those products offered at Target. â€Å"People want to know more about organic products and where to best spend their money on them,† says Dr. Susan Mitchell, registered dietitian and SuperTarget Health and Nutrition Expert. â€Å"Target provides their guests with product choices for the whole family; products that enhance their lives in an affordable and accessible way.When it comes to feeding your kids, certain conventional choices are fine, but parents should be informed on where organic is the better bet. With the new Archer Farms organic product, Target has made it easy for parents to make better decisions on what to feed their families† (Organic Consumers Association). Not until recently have a vast percent of our generation been diagnosed with allergies related to gluten, wheat, soy, etc. This is growing allergies are found to be passed on through genetics, and is only treatable through dietary changes.This means that the market will only continue to grow in future generations, not only by people who have the allergies, but also chose to limit their nutritional diet by choice for health reasons. Many companies now carry gluten free and organic food lines permanently and these product lines are continually growing. â€Å"a 2011 survey by the Organic Trade Association found that more than three-quarters—78 percent—of U. S. families are buying organic food, up from 73 percent in 2009. Forty percent of families say they are buying more organic food now than they were a year ago† (Organic Trade Association).In order for Target to fully tap into this growing market, they will need to continue expanding their current food departments in Target stores or convert them into Super Target stores. Target invested $500 million in 2010 in a new push on groceries, retrofitting some of its general merchandise stores with full-blown food sections. Sales and traffic at stores with the new grocery areas are about 6 percent higher than at similar stores without them, the company says (NY Times) Last year, nearly 1,000 Target stores offered an expanded food layout.At these Target stores, approximately 10,000 square feet is dedicated to a vast array of fresh food choices, including a curated assortment of fresh produce, fresh packaged meat and pre-packaged baked goods, in addition to dry and frozen offerings. By the end of 2012, more than 1,100 Target stores offer the expanded fresh food layout compared to 450 in 2010 (Ta rget Press Release). Annette Miller, Target’s senior vice president for grocery, said she expected an expanded food department to move into most Target stores eventually.While the gross margins of the grocery business are about 18 percent, well below those of retail, which are about 30. 5 percent, groceries both drive visits and make existing stores more profitable, said Colin McGranahan, an analyst with Sanford C. Bernstein (NY Times). Target and Super Target carry many private labels and brands that specialize in healthy lifestyle and organic products. The Archer Farms brand offers organic products while remaining exclusive to Target, and continues to expand their brand with new product introductions regularly.Both Super Target and Target stores will continue to offer a variety and vast selection of organic products to meet the needs of all their consumers (Organic Consumers Association). Since Target Corp. has been successful with the launching and selling of their exclusi ve organic product lines, as well as mainstream brand organic products, we feel they need to focus on this demand instead of starting a new venture. â€Å"Target is committed to helping guests see the value of organic products and their role in maintaining a healthy lifestyle,† says Greg Duppler, senior vice president, Target. We want our guests to have one-stop access to the healthy products they need without sacrificing the convenience and value that Target consistently delivers through our owned brands† (Organic Consumers Association). There is a lot more opportunity in this market than they have tapped into and we feel they should expand their educational programs and initiatives for them to fully take advantage of the organic product demand. Since Target Corp. already has the brand equity and brand awareness, we want to make their consumers more aware of the benefits and facts about living a healthy lifestyle and using organic and all natural products.Although Targ et has different advertisements and programs about healthy lifestyle, we feel they could incorporate a greater amount of product promotion and educational programs to increase their both their sales and brand image. Target Corp. needs to focus some of their advertising dollars on promoting these organic product lines. Not only the food and produce, but also the organic body care lines, and organic cleaning and household products. Organic is not just food. Over 2 billion worth of organic fiber, cosmetic, and household products were sold last year (Consumer demand for organic food boosts sales).They should increase and reposition their in-store signage and displays to create buzz and inform the shoppers of what organic products they carry. Similar to Publix â€Å"GreenWise† organic section in their store, Target should group their organic products together in each department of the store with attention grabbing, easy to read signage. Each department will include an organic aisl e or section with end-cap aisle displays. Within these displays they will include informative, educational facts or promotional videos explaining the benefits of the organic products versus the non-all natural products.Larger signage and end-cap aisle displays will increase awareness and curiosity. Many people do not want to take the time to research the information about organic products, but if Target offers it in the store, the consumers will be more likely to read it and become interested in the product lines. ?Many shoppers associate organic products and food to Publix and Whole Foods, but we want consumers to also include Target in this category. This advertising boost is more of an initiative than a campaign, to increase awareness and drive profitability in the all-natural product market.We want to enhance Target’s brand image by incorporating more healthy lifestyle programs. Target would build and enhance their â€Å"wellness† section of their website for consu mers to educate themselves on everyday wellness tips including organic foods and product ads, recipes, articles regarding the benefits of all-natural products. This would also include fitness tips, Target ads for exercise related products, vitamins, and more. We will focus this initiative towards mothers or heads of the households who do the family shopping. Why do people buy organic food? Parents tend to be motivated by health concerns.The Organic Trade Association found that nearly half of parents surveyed—48 percent—were motivated to buy organic food because they believe it is healthier for themselves and their children. Other motivators for parents include concerns over the effects of pesticides, hormones and antibiotics on children, and avoidance of highly processed food and artificial ingredients (Haumann). Many organic consumers are mothers who care about the wellness of their children and families, so we will focus mainly on healthy lifestyles for families. We will also offer special shopping lists and recipes for food allergies.Many mothers already shop at Target for their everyday needs and we want them to also buy any of the food products they can while they are there, especially organic. Based on these numbers, the organic food and beverage industry presents an opportunity for growth in both revenue and jobs during the downturn. Target has a huge advantage with their Red-card, that shoppers who have this credit or debit card receive 5% off their entire purchase every time they shop at Target or Super Target. This is another discount on top of Target’s everyday low prices compared to Whole Foods, Publix, and World Market.No other grocery store offers a credit card that allows a discount every time they shop, on top of sales and promotional items. With this Red-card, we suggest Target offers additional discounts, like Win-Dixie does with their shopping card. The consumers would receive Bo-Go discounts, weekly promotional prices o n certain items and more when they use their Red-card to buy groceries. This would increase their credit card sales, total purchases, and especially grocery and food sales (exhibit). The marketing and advertising of this wellness and organic initiative will cost about $3. million for four months of in-store promotion and an additional $500k for enhancing Target’s website design. Remodeling an existing store to include the expanded fresh food layout requires an investment of around $1. 5 – 3 million, of which about 60 percent is related to merchandising initiatives like the expanded food selection and transformations in Beauty, Home, Shoes and Baby (Target Summary Financials) Our expanded fresh food layout offers around 90 percent of the food categories found in a Super Target with about 60 percent of the items, in approximately half of the space devoted to food in a Super Target (Target Summary Financials).With every store Target remodels to expand their grocery depart ment, they increase their revenue by at least 6 percent. The advertising and in-store promotions will increase revenue by at least 4 percent within 6 months after we begin the initiative and increase total organic food sales by 12 percent within the year. This is a perfect time to start the in-store organic promotional campaign for Target. Summer and early fall is the highest revenue time for organic produce. Since the advertising and promotional collateral will mainly stay in-store and online, we can start right away and be ready to launch within 45 days.The website can be enhance as soon as possible, as well as the start of training for the current employees. Exhibit 7 in the Appendix shows a proposed timeline for our strategic recommendation for Target Corporation. Fallout and Summary These are the risks associated with our recommendation 1. Higher prices for organic food and products 2. Lack of demand and interest in organic food and products 3. Increase in a. operation costs fo r training of employees on education of organic benefits etc. and additional employees b. dvertising/marketing costs for signage and promotional advertising of organic product lines and foods c. costs associated with updating website content d. costs associciate with creating and expanding educational programs and sponsorships that promote organic products and food and healthy life styles References: 1. Organic Consumers Association. Another Big Box Chain, Target, Jumps Onto Organic Bandwagon. 28 Sept. 2006. Web. 05 Apr. 2013. . 2. Biesada, Alexandra. Target Corporation. 2013. Web. 5 April 2013. . 3. Clifford, Stephanie. â€Å"Big Retailers Fill More Aisles With Groceries. The New York Times, 16 Jan. 2011. Web. 6 Apr. 2013. . 4. Organic Agriculture in Wisconsin. â€Å"Growing Demand for Organic Food: A Bright Spot in a Tough Economy. † N. p. , Feb. 2012. Web. 06 Apr. 2013. . 5. Haumann, Barbara. â€Å"Seventy–eight Percent of U. S. Families Say They Purchase Organic Foods. † 2011 Press Releases. Organic Trade Association's Organic Newsroom, Nov. 2011. Web. 09 Apr. 2013. . 6. IBISWorld. Major Companies. 2012. Web. 5 April 2013. . 7. Reuters. Profile: Target Corp (TGT). 2013. Web. 5 April 2013. . 8. Target Brands, Inc. orporate fact sheet. 2013. Web. 5 April 2013b. . 9. Target Brands, Inc. shop Target's exclusive online-only brands. 22 January 2013. Web. 5 April 2013. . 10. Target Brands, Inc. stock information. 2013. Web. 6 April 2013. . 11. Target Brands, Inc. Target tops for customer experience. 5 March 2013. Web. 5 April 2013. . 12. Target Corporation. â€Å"Form 10K. † 10K. 2013. PDF. 13. Target Corporation – Financial and Strategic Analysis Review. 5-Nov-2012. Web 5 April 2013. reference code: GDRT33397FSA . 14. â€Å"Target Remodels 90 Stores to Expand Fresh Food Selection. Press Room. Target Corporation, 24 Apr. 2012. Web. 09 Apr. 2013. . MAN4720 Section 22 -Wednesdays 7:30pm Team: Risky Business Christine Majewski J ake Morgan Kristin Stearker Cory Verez Executive Summary ?The purpose of this analysis is to inform the board of team Risky Business’ strategic proposal related to Target Corporation’s Health & Wellness category. Target is already a multi-million dollar company, but after analyzing the company, our team has come up with a few strategic recommendations to aid in the continued success of Target.We have found that Target strives to combine top of the line innovation, excellent customer service, and unparallel value at attractive prices to customers using their Expect More. Pay Less ® brand promise. The Target Corporation has many strengths that will help our recommendation succeed including a wide scope of products and brands, strong internal logistics, convenience of online shopping, and an already strong brand and financial position. We feel that Target creates a sustained competitive advantage by leveraging the different aspects of their integration strategy to attra ct customers.Target is able to keep volumes high, driving costs down to offer lower prices on the differentiated products that Target’s guests have grown to love and expect. ?Team Risky Business’s strategic recommendations for the Health & Wellness sector include expanding initiatives and educational programs associated with organic and gluten free lifestyles. Target already has brand exclusive organic lines and our team recommends making consumers more aware of the products offered as well as benefits their guests can reap from changing their lifestyles.We suggest increasing advertising in order to promote these product lines to a market that is increasingly more health conscious than ever before. As with any strategic option, there are fall out risks associated to this plan that include increased costs and a potential lack of interest or demands. The full analysis gives a more in depth look at the current position of the company and future problems it could face alon g with the strategic recommendations we have chosen, and potential fallout risks associated with our solutions.Identify your client’s current vision and mission and analyze your client’s strategy ? Target’s ultimate goal is to become the most favored shopping destination for customers throughout all existing channels. The company plans to achieve their overall vision by continually being a top innovator in the industry, delivering outstanding customer experiences and terrific value at attractive prices, and by constantly fulfilling their brand promise of Expect More. Pay Less ®. Target tries to live up to their statements and this can be seen throughout many areas of the company.In March, 2013, Target received one of only 13 ratings of â€Å"excellent†, the highest available, from the Forrester Customer Experience Index, which measures customer experiences by survey (Target Brands, Inc. , 2013). As far as innovation is concerned, Target has made a posit ive imprint within the industry. Target has received many awards for its innovative excellence and is continuously reinventing its stores, layouts, and product assortments to better serve the ever-evolving needs of their guests (Target Brands, Inc. , 2013b). Target sells high-quality, trendy merchandise, at affordable prices which allows guests to â€Å"Expect More.Pay Less ®Ã¢â‚¬  when they shop at Target. Target combines innovation, value, and commitment to their brand promise through their actions, such as partnering with popular fashion designers to create affordable lines specifically for Target. This combining of differentiated products with lower prices is one way that Target incorporates its mission statement into their everyday operations. Target is still working on reaching its end goal of becoming the preferred outlet, as shown by its #2 market share position in the discount department store industry. Target is surpassed in market share only by Wal-Mart at this time ( Biesada, 2013). Three segments are operated by Target; US Retail, Canadian, and US Credit Card. Two branded credit cards, the Target Card and the Target Visa, and one Target branded debit card, offer credit to customers through the US Credit Card segment (Reuters, 2013). In 2012, the total REDCard penetration was 13. 6%, up from 9. 3% the prior year. Although more people are signing up for credit, the total revenue generated from this segment has been declining since 2010 (Target Corporation, 2013). See Exhibit 1 for US Credit Card segment details. The Canadian segment includes the recently acquired Zeller’s, Inc. tore locations in Canada. Start-up costs for this segment were $272 million in 2011 and $74 million in 2012 (Target Corporation, 2013). ?The US Retail segment includes Target’s online business, its general merchandise stores, and SuperTargets (Reuters, 2013). Target. com is designed to allow guests to purchase products directly from online and/or to assist th em in locating the product in a store near them. To aid in differentiating themselves, Target uses the web platform to sell not only its general merchandise, but also to introduce six brands sold exclusively through this medium (Target Brands, Inc. 2013c). The online presence aids in the vision of the company by offering multiple channels through which a customer can interact with Target. The brick and mortar stores of the US Retail segment offer general merchandise and groceries through the discount chain. Target and SuperTargets differ in that SuperTargets offer a larger line of food assortments. Target’s product mix includes household items, electronics, apparel and accessories, food and pet supplies, and home furnishings (Reuters, 2013). Exhibit 2 shows the percentages of sales each category holds. Within the retail segment, a portion of Target’s sales are generated through a mix of nationally branded goods, as well as private-label brands. In addition to general m erchandise, Target also generates revenues from facilities in store â€Å"†¦such as Target Cafe, Target Clinic, Target Pharmacy and Target Photo, and from leased or licensed departments such as Target Optical, Pizza Hut, Portrait Studio and Starbucks† (Reuters, 2013). Target Corporation generates the majority of its sales revenues from the US Retail segment and revenues have been increasing since at least 2007 according to the company’s past 10K forms.Even through the 2008 recent recession, Target’s sales revenues have continued to increase within this segment (Target Corporation, 2013). Sales revenue overall, including all three segments, also has been rising since at least 2007. Although revenues continued to increase through the recession, net earnings dropped from $2,849 million in 2007 to $2,214 million in 2008. Target’s net earnings recovered and have been increasing every year since the recession (Target Corporation, 2013).In addition to incre asing sales revenue and net earnings, Target’s stock prices have also been above both the S&P and Dow Jones indexes for the last 10 years (Target Brands, Inc. , 2013d). See Exhibit 3 for US Retail Segment sales figures and Exhibit 4 for other selected financial data. ?The Target Corporation currently operates 1,784 of these SuperTarget and Target stores in the United States, as well as their online site, Target. com. Target recently began expansion into Canada; 24 stores are operational at this time (Target Brands, Inc. , 2013b).Target plans to continue with its growth tactics through 2013, bringing its Canadian fleet up to 100-150 stores (Biesada, 2013). At the same time that Target is expanding into new markets, the company is also penetrating further into existing markets with plans to remodel more of its store formats and to include additional food assortments. According to Hoovers, â€Å"nearly 900 Target stores (up from 462 last year) now feature expanded food assortme nts†¦In fiscal 2013 Target plans to remodel an additional 230 general merchandise Target stores †¦Ã¢â‚¬  (Biesada, 2013).The remodeled stores, with better food assortments and innovative design changes, seem to be part of a strategic effort to stay competitive with the only company out-performing them, Wal-Mart. ?Finally, the Target company operates using an integration strategy, and is one of few companies that has found success using this type of strategy. As IbisWorld states, â€Å"Target offers daily essentials and consumables at discounted prices; however, the company has carved out a niche market by focusing on selling fashionable and trendy products† (IBISWorld, 2012).Target is unique because it has successfully managed to operate with low costs while providing differentiated products that satisfy their customers’ needs and wants. Being able to continuously offer quality, innovative products while keeping costs low lays a foundation for the company to create competitive strengths on. Analysis Strengths: ?A couple of strengths that we found Target is posting is their large variety of product and brands. They offer a wide arrangement of goods that can attract an excessive amount of consumers to come through the store.Another strength that Target holds is a strong internal logistics structure. Their 37 distribution centers located across the US gives them a strong chance to open more stores, and reach more potential customers. (Target Co. ) They also offer the convenience of online shopping for all of their customers, not only offering ease of shopping, but also allowing those who may not have a target nearby still enjoys their goods. We also found that Target is in a unique position in respect to their current sales, over the last few years they have consistently posted growth in revenue, and gross profit.Weaknesses: ?A weakness that was found through our research was a decrease in liquid capital over the last 2 years, potentially making it difficult to manage working capital and operational needs. Furthermore, they have increased the total debt that they are obliged to, making the lack of current assets evermore detrimental. Another possible weakness is their lack of exposure to countries other than the US, they are currently only operating inside the US which could pose many problems due to their dependence on one market. Target Co. ) Opportunities: ?There are plenty of opportunities for Target when it comes to the expansion of their company into new markets. In 2013 Target will take its first step into an international market when they expanded in to Canada, creating Target Canada Co. (Target Co. ) Target has opportunities to expand their products, and broaden the breadth of their goods, especially the expansion of private label brands. Threats: ?The largest threat to target is that it is in a highly competitive market.There are a plethora of other stores selling the same goods, as well as the threats of counterfeit goods in the industry. (Target Co. ) Another threat is the potential of change in consumer preferences, creating a lack of demand for Targets goods. Threat of Substitute Products: ?We feel the threat of substitute products is high, there are many stores that offer similar goods that could be considered more attractive than buying from target; usually this is derived from the desire to obtain private label goods. Intensity of competitive rivalry in the Industry: The competitive rivalry within the industry is high, there are many companies competing against each other for the same customers, and market share. On top of the brick and mortar traditional shopping, there are now arising e-commerce competitors that intensify the competition within the industry. Threat of new Entrants: ?Considering the wide arrangements of goods offered by Target, we believe that the threat of new entrants is high. It’s also a highly competitive market, will low barriers of entry, so the combination of those two things creates an ease of entry for new ventures.Power of Buyers: We find that the power of buyers is high at Target, while they may not have much negotiating power within the store; they do have many options on where they are going to buy the particular good, which gives them the power to shop around and find the price that they like. Power of Suppliers: ?The power of suppliers at Target is low, since there has been a decrease in import barriers that has caused an increase in competition between suppliers. So the power of the suppliers to name the price has nearly been eliminated.Sustainable Competitive Advantage ?To operate effectively in the discount retail industry you need to be able to master some key functions, not only to achieve competitive advantage, but also to make it sustainable. Target displays a couple features we have noticed, that we feel allows them to obtain a sustainable competitive advantage. These SCA factors consist of the ability to m anage and perform off a highly effective supply chain and the ability to achieve high economies of scale, due to their huge market presence and mix of private branding. One of the factors that helps Target obtain an effective supply chain is the wide geographical coverage of their distribution centers. They currently control and operate 37 distribution centers ranging from the West Coast of Lacey, Washington all the way to the North East location of Wilton, New York. By having multiple disperse locations they have allowed themselves the opportunity to expand across the whole country. They have the capabilities to service any of their 1,700 plus stores in a timely manner.This in turn creates a larger geographical market to operate in effectively that some of their smaller competitors may not have the means to. ?A second important factor that Target masters is its offering of diverse products coupled with high economies of scale. Target offers product lines in departments such as; hou sehold, hardline goods (non-informational goods), apparel and accessories, home furnishings and food and pet supplies. By doing this they create a one stop shop effect which holds a high convenience factor in the eyes of consumers.In 2010, the highest percentage of sales was in household goods at 24%, the lowest percentage was food and pet supplies at 17% (Target 2012 10k). These statistics support the idea that Target is not just specialized in one department, but has been able to offer a wide variety of products, all of which hold a high demand. Coupled with the wide diverse product range, Target has been able to do this while achieving high economies of scale. They have incorporated 30 plus mixed and licensed brands which helps keep their operating cost low, giving them a higher profit margin.In addition, Target outsources their goods to multiple countries which helps generate lower costs. They currently have 27 offices in 18 different countries. Problems Moving Forward ?Looking forward, Target may continue to see problems in a couple areas. They currently face the struggles of competing with Wal-Mart internationally, driving traffic through their store/ online website and the ability to implement quality control. ?The biggest current problem is competing with their largest competitor, Wal-Mart, at an international level and depending solely on the American market.It is known that the American economy has taken a hit in the recent past and that can be reflected in Target’s recent profits. Being solely dependent does not allow them to mitigate their risk, which Wal-Mart has done by tapping into different countries. This may not be an existing problem for long. Target is exploring the Canadian market and expects to have 125 of 135 stores remodeled and opened in the years 2013-2014. This shows some promise because over 30,000 Canadians currently hold Target’s REDcard, which shows a strong brand presence (FOX). A second problem Target faces is dri ving consumer traffic through their stores and website. With the new emerging strategy of E-Commerce, consumers now have the ability to shop online in the comfort of their own home. This adds more competition to the market that Target already faced and these new entrants have the option to operate at a minimal cost. ?The last pressing issue Target may face for the future is quality control. Dating back to the start of 2012 and currently into the 2013 year, Target has recalled over 55 products sold.This damages the image of Target and the products it offers. We do not believe this should hinder their operations too heavily but it is something to take notice of and work on fixing for the future (Target). Strategic Recommendation Our strategic recommendation for Target is to implement a comprehensive, multi-pronged, in-store advertising campaign that focuses on organic and all natural products sales and promotions. Target’s commitment to healthy living and high wellness standard s is consistent with the benefits of this growing organic market.Target is able to add to their bottom line by tapping into this already established market, stealing market share from other retailers, and creating a new demand with non-organic users. Organic food sales in the U. S. comprise nearly half of global organic food sales. The global organic market reached $54. 9 billion in 2009, more than triple the $18 billion recorded in 2000 (Organic Agriculture in Wisconsin). Target has met the needs of the rapidly growing demand of healthier foods, more effective forms of exercise, and a booming interest in organic products, but have not taken full advantage of the market opportunity.Recently Target and Harris Interactive carried out a survey that polled American families and found that consumers are confused about how, why and where to shop for organic foods. Many families are unfamiliar or even unaware of the benefits of the organic foods and products. For instance the study showed that, â€Å"one-third (34 percent) of consumers surveyed believe that organic foods are superior to non-organic foods, but nearly two-thirds (61 percent) want to be better informed on the value of where it pays to buy organic† (Organic ConsumersAssociation). It is not enough to just offer organic food and natural products, Target needs to educate their consumers and persuade them to buy those products offered at Target. â€Å"People want to know more about organic products and where to best spend their money on them,† says Dr. Susan Mitchell, registered dietitian and SuperTarget Health and Nutrition Expert. â€Å"Target provides their guests with product choices for the whole family; products that enhance their lives in an affordable and accessible way.When it comes to feeding your kids, certain conventional choices are fine, but parents should be informed on where organic is the better bet. With the new Archer Farms organic product, Target has made it easy for parent s to make better decisions on what to feed their families† (Organic Consumers Association). Not until recently have a vast percent of our generation been diagnosed with allergies related to gluten, wheat, soy, etc. This is growing allergies are found to be passed on through genetics, and is only treatable through dietary changes.This means that the market will only continue to grow in future generations, not only by people who have the allergies, but also chose to limit their nutritional diet by choice for health reasons. Many companies now carry gluten free and organic food lines permanently and these product lines are continually growing. â€Å"a 2011 survey by the Organic Trade Association found that more than three-quarters—78 percent—of U. S. families are buying organic food, up from 73 percent in 2009. Forty percent of families say they are buying more organic food now than they were a year ago† (Organic Trade Association).In order for Target to full y tap into this growing market, they will need to continue expanding their current food departments in Target stores or convert them into Super Target stores. Target invested $500 million in 2010 in a new push on groceries, retrofitting some of its general merchandise stores with full-blown food sections. Sales and traffic at stores with the new grocery areas are about 6 percent higher than at similar stores without them, the company says (NY Times) Last year, nearly 1,000 Target stores offered an expanded food layout.At these Target stores, approximately 10,000 square feet is dedicated to a vast array of fresh food choices, including a curated assortment of fresh produce, fresh packaged meat and pre-packaged baked goods, in addition to dry and frozen offerings. By the end of 2012, more than 1,100 Target stores offer the expanded fresh food layout compared to 450 in 2010 (Target Press Release). Annette Miller, Target’s senior vice president for grocery, said she expected an e xpanded food department to move into most Target stores eventually.While the gross margins of the grocery business are about 18 percent, well below those of retail, which are about 30. 5 percent, groceries both drive visits and make existing stores more profitable, said Colin McGranahan, an analyst with Sanford C. Bernstein (NY Times). Target and Super Target carry many private labels and brands that specialize in healthy lifestyle and organic products. The Archer Farms brand offers organic products while remaining exclusive to Target, and continues to expand their brand with new product introductions regularly.Both Super Target and Target stores will continue to offer a variety and vast selection of organic products to meet the needs of all their consumers (Organic Consumers Association). Since Target Corp. has been successful with the launching and selling of their exclusive organic product lines, as well as mainstream brand organic products, we feel they need to focus on this dem and instead of starting a new venture. â€Å"Target is committed to helping guests see the value of organic products and their role in maintaining a healthy lifestyle,† says Greg Duppler, senior vice president, Target. We want our guests to have one-stop access to the healthy products they need without sacrificing the convenience and value that Target consistently delivers through our owned brands† (Organic Consumers Association). There is a lot more opportunity in this market than they have tapped into and we feel they should expand their educational programs and initiatives for them to fully take advantage of the organic product demand. Since Target Corp. already has the brand equity and brand awareness, we want to make their consumers more aware of the benefits and facts about living a healthy lifestyle and using organic and all natural products.Although Target has different advertisements and programs about healthy lifestyle, we feel they could incorporate a greater amount of product promotion and educational programs to increase their both their sales and brand image. Target Corp. needs to focus some of their advertising dollars on promoting these organic product lines. Not only the food and produce, but also the organic body care lines, and organic cleaning and household products. Organic is not just food. Over 2 billion worth of organic fiber, cosmetic, and household products were sold last year (Consumer demand for organic food boosts sales).They should increase and reposition their in-store signage and displays to create buzz and inform the shoppers of what organic products they carry. Similar to Publix â€Å"GreenWise† organic section in their store, Target should group their organic products together in each department of the store with attention grabbing, easy to read signage. Each department will include an organic aisle or section with end-cap aisle displays. Within these displays they will include informative, educational fac ts or promotional videos explaining the benefits of the organic products versus the non-all natural products.Larger signage and end-cap aisle displays will increase awareness and curiosity. Many people do not want to take the time to research the information about organic products, but if Target offers it in the store, the consumers will be more likely to read it and become interested in the product lines. ?Many shoppers associate organic products and food to Publix and Whole Foods, but we want consumers to also include Target in this category. This advertising boost is more of an initiative than a campaign, to increase awareness and drive profitability in the all-natural product market.We want to enhance Target’s brand image by incorporating more healthy lifestyle programs. Target would build and enhance their â€Å"wellness† section of their website for consumers to educate themselves on everyday wellness tips including organic foods and product ads, recipes, article s regarding the benefits of all-natural products. This would also include fitness tips, Target ads for exercise related products, vitamins, and more. We will focus this initiative towards mothers or heads of the households who do the family shopping. Why do people buy organic food? Parents tend to be motivated by health concerns.The Organic Trade Association found that nearly half of parents surveyed—48 percent—were motivated to buy organic food because they believe it is healthier for themselves and their children. Other motivators for parents include concerns over the effects of pesticides, hormones and antibiotics on children, and avoidance of highly processed food and artificial ingredients (Haumann). Many organic consumers are mothers who care about the wellness of their children and families, so we will focus mainly on healthy lifestyles for families. We will also offer special shopping lists and recipes for food allergies.Many mothers already shop at Target for their everyday needs and we want them to also buy any of the food products they can while they are there, especially organic. Based on these numbers, the organic food and beverage industry presents an opportunity for growth in both revenue and jobs during the downturn. Target has a huge advantage with their Red-card, that shoppers who have this credit or debit card receive 5% off their entire purchase every time they shop at Target or Super Target. This is another discount on top of Target’s everyday low prices compared to Whole Foods, Publix, and World Market.No other grocery store offers a credit card that allows a discount every time they shop, on top of sales and promotional items. With this Red-card, we suggest Target offers additional discounts, like Win-Dixie does with their shopping card. The consumers would receive Bo-Go discounts, weekly promotional prices on certain items and more when they use their Red-card to buy groceries. This would increase their credit card sales, total purchases, and especially grocery and food sales (exhibit). The marketing and advertising of this wellness and organic initiative will cost about $3. million for four months of in-store promotion and an additional $500k for enhancing Target’s website design. Remodeling an existing store to include the expanded fresh food layout requires an investment of around $1. 5 – 3 million, of which about 60 percent is related to merchandising initiatives like the expanded food selection and transformations in Beauty, Home, Shoes and Baby (Target Summary Financials) Our expanded fresh food layout offers around 90 percent of the food categories found in a Super Target with about 60 percent of the items, in approximately half of the space devoted to food in a Super Target (Target Summary Financials).With every store Target remodels to expand their grocery department, they increase their revenue by at least 6 percent. The advertising and in-store promotions will increase revenue by at least 4 percent within 6 months after we begin the initiative and increase total organic food sales by 12 percent within the year. This is a perfect time to start the in-store organic promotional campaign for Target. Summer and early fall is the highest revenue time for organic produce. Since the advertising and promotional collateral will mainly stay in-store and online, we can start right away and be ready to launch within 45 days.The website can be enhance as soon as possible, as well as the start of training for the current employees. Exhibit 7 in the Appendix shows a proposed timeline for our strategic recommendation for Target Corporation. Fallout and Summary These are the risks associated with our recommendation 1. Higher prices for organic food and products 2. Lack of demand and interest in organic food and products 3. Increase in a. operation costs for training of employees on education of organic benefits etc. and additional employees b. dvertising/marketing costs for signage and promotional advertising of organic product lines and foods c. costs associated with updating website content d. costs associciate with creating and expanding educational programs and sponsorships that promote organic products and food and healthy life styles References: 1. Organic Consumers Association. Another Big Box Chain, Target, Jumps Onto Organic Bandwagon. 28 Sept. 2006. Web. 05 Apr. 2013. . 2. Biesada, Alexandra. Target Corporation. 2013. Web. 5 April 2013. . 3. Clifford, Stephanie. â€Å"Big Retailers Fill More Aisles With Groceries. The New York Times, 16 Jan. 2011. Web. 6 Apr. 2013. . 4. Organic Agriculture in Wisconsin. â€Å"Growing Demand for Organic Food: A Bright Spot in a Tough Economy. † N. p. , Feb. 2012. Web. 06 Apr. 2013. . 5. Haumann, Barbara. â€Å"Seventy–eight Percent of U. S. Families Say They Purchase Organic Foods. † 2011 Press Releases. Organic Trade Association's Organic Newsroom, Nov. 2011. Web. 09 Apr. 201 3. . 6. IBISWorld. Major Companies. 2012. Web. 5 April 2013. . 7. Reuters. Profile: Target Corp (TGT). 2013. Web. 5 April 2013. . 8. Target Brands, Inc. corporate fact sheet. 2013. Web. 5 April 2013b. 9. Target Brands, Inc. shop Target's exclusive online-only brands. 22 January 2013. Web. 5 April 2013. . 10. Target Brands, Inc. stock information. 2013. Web. 6 April 2013. . 11. Target Brands, Inc. Target tops for customer experience. 5 March 2013. Web. 5 April 2013. . 12. Target Corporation. â€Å"Form 10K. † 10K. 2013. PDF. 13. Target Corporation – Financial and Strategic Analysis Review. 5-Nov-2012. Web 5 April 2013. reference code: GDRT33397FSA . 14. â€Å"Target Remodels 90 Stores to Expand Fresh Food Selection. † Press Room. Target Corporation, 24 Apr. 2012. Web. 09 Apr. 2013. .

Financial planning

Investment is not as simple as it seems. For, many people often wonder which of the different types of investment processes will yield more money in the shortest possible time(Weston, 1996). People often equate the viability of investments in terms of many factors including safety, risk, income, growth, and liquidity. The following paragraphs explain these decision making factors in detail. BODY Stock or Equity Financing. The investor will feel safe if he invests in a company that has a historical trend of generating profits(Gapenski, 1997). For, he gets a share of the income if the company makes money. On the other hand, the investor will have a high probability   of   squandering his or her money if the company he or she invests in has been generating losses for the past year or years of operation. To reiterate, he will generate income if the company generates income. Also, he or she will find his or her investment money decrease if the company generates losses. For, his or her investment in stocks or equity financing will grow if the company generates profits in its generating activities. Thus, if the company generates losses, the company will stop growing in terms of net assets. If the assets of the company are liquid, then this is a good investment. Liquidity is how very near the assets like inventory, accounts receivable and the remaining other assets can be easily converted into cash. Cash is the most liquid asset. The investor is the stockholder or owner of a certain percentage of the company. Surely, future income is unpredictable. Corporate and Goverment Bonds.  Ã‚   The investor will feel safe if the company he lends his money has been generating income for the past year or years of operations for there is strong probability that the company will have enough money to pay the bond investor. Evidently, this is a lender (investor) & borrower (loaner) relationship. Likewise, if the company is generating profits for the past years, then there a miniscule risk that the creditor will be paid when the due date for loan payment arrives. The income of the investor here is based on a pre –agreed interest rate. Thus, future interest income can be predicted. The growth is predictably fixed based on the periodic interest income rate agreed by the parties. Investment here is very liquid because the investor received fixed interest income on the money he lent to the company. Definitely, investment here is very predictably fixed. Mutual Funds.   Here, money from a group of investors is collected and invested in bonds, stocks and other short term money market securities and instruments. This is a safe investment because the mutual funds are invested by an expert third party in stocks, bonds or cash options such as Euro dollar, and other foreign currencies in what we call forward contracts. Thus, investments here are safe and the risk is very minimal. The income is very assured because money is invested in several income -generating companies. The mutual fund representatives are generally experts in giving advice on which funds to invest money in. The mutual fund advisor gathers data and analyzes the peculiarities of each fund and determines the optimal mix of securities and communicates this to the investor. Consequently, money invested here will grow fast because of the expert management of the mutual fund advisors. Finally, liquidity is reassured because the money invested in the different funds can be easily divested and the cash investment withdrawn.   Clearly, future income here is unpredictably in the investor’s favor. Real Estate.   Investment in real estate is very safe because the market value of land continues to escalate upward. Thus, there is a very small risk in real estate investments. Investment in land is very reassured because land prices continue to rise each year. Furthermore, growth will undoubtedly unfold each year. This investment is very liquid because, land can easily be sold and converted to cash anytime of the day. Investment here is very lucratively predictable. CONCLUSION: Four of the more popular investment methods are   1) Stock or Equity Financing 2)Corporate and Government Bonds 3) Mutual Funds 4) Real Estate. The bottom line here is that   the investor in interested to know if he or she will make money from investing his or her hard earned cash and cash equivalents. In conclusion, each investor will often choose the method which he or she is very comfortable with. REFERENCES: Weston et. Al., Essentials of Managerial Finance, Dryden Press, New York, 1996 Gapenski, L., Brigham, E., Financial Management, Dryden Press, New York, 1997    Financial planning Investment is not as simple as it seems. For, many people often wonder which of the different types of investment processes will yield more money in the shortest possible time(Weston, 1996). People often equate the viability of investments in terms of many factors including safety, risk, income, growth, and liquidity. The following paragraphs explain these decision making factors in detail. BODY Stock or Equity Financing. The investor will feel safe if he invests in a company that has a historical trend of generating profits(Gapenski, 1997). For, he gets a share of the income if the company makes money. On the other hand, the investor will have a high probability   of   squandering his or her money if the company he or she invests in has been generating losses for the past year or years of operation. To reiterate, he will generate income if the company generates income. Also, he or she will find his or her investment money decrease if the company generates losses. For, his or her investment in stocks or equity financing will grow if the company generates profits in its generating activities. Thus, if the company generates losses, the company will stop growing in terms of net assets. If the assets of the company are liquid, then this is a good investment. Liquidity is how very near the assets like inventory, accounts receivable and the remaining other assets can be easily converted into cash. Cash is the most liquid asset. The investor is the stockholder or owner of a certain percentage of the company. Surely, future income is unpredictable. Corporate and Goverment Bonds.  Ã‚   The investor will feel safe if the company he lends his money has been generating income for the past year or years of operations for there is strong probability that the company will have enough money to pay the bond investor. Evidently, this is a lender (investor) & borrower (loaner) relationship. Likewise, if the company is generating profits for the past years, then there a miniscule risk that the creditor will be paid when the due date for loan payment arrives. The income of the investor here is based on a pre –agreed interest rate. Thus, future interest income can be predicted. The growth is predictably fixed based on the periodic interest income rate agreed by the parties. Investment here is very liquid because the investor received fixed interest income on the money he lent to the company. Definitely, investment here is very predictably fixed. Mutual Funds.   Here, money from a group of investors is collected and invested in bonds, stocks and other short term money market securities and instruments. This is a safe investment because the mutual funds are invested by an expert third party in stocks, bonds or cash options such as Euro dollar, and other foreign currencies in what we call forward contracts. Thus, investments here are safe and the risk is very minimal. The income is very assured because money is invested in several income -generating companies. The mutual fund representatives are generally experts in giving advice on which funds to invest money in. The mutual fund advisor gathers data and analyzes the peculiarities of each fund and determines the optimal mix of securities and communicates this to the investor. Consequently, money invested here will grow fast because of the expert management of the mutual fund advisors. Finally, liquidity is reassured because the money invested in the different funds can be easily divested and the cash investment withdrawn.   Clearly, future income here is unpredictably in the investor’s favor. Real Estate.   Investment in real estate is very safe because the market value of land continues to escalate upward. Thus, there is a very small risk in real estate investments. Investment in land is very reassured because land prices continue to rise each year. Furthermore, growth will undoubtedly unfold each year. This investment is very liquid because, land can easily be sold and converted to cash anytime of the day. Investment here is very lucratively predictable. CONCLUSION: Four of the more popular investment methods are   1) Stock or Equity Financing 2)Corporate and Government Bonds 3) Mutual Funds 4) Real Estate. The bottom line here is that   the investor in interested to know if he or she will make money from investing his or her hard earned cash and cash equivalents. In conclusion, each investor will often choose the method which he or she is very comfortable with. REFERENCES: Weston et. Al., Essentials of Managerial Finance, Dryden Press, New York, 1996 Gapenski, L., Brigham, E., Financial Management, Dryden Press, New York, 1997   

Communication class Movie Review Example | Topics and Well Written Essays - 250 words

Communication class - Movie Review Example This is very similar to the research conducted in which relationships develop when two individuals have similar interests or see each other on a regular basis. Clearly, the film illustrates that these two characters had much in common listening to the same music band, going to the same gym and frequenting the same bar. These similarities make building a relationship much easier as the relationship already has building blocks from which it can grow. However, there are several discrepancies in the film for relationship building as shown in the research. The largest discrepancy in the film for relationship development is the same ultimate plot conflict in which Janet was strategically placed in each environment she happened to meet up with Sam. With this happenstance, Sam grew the confidence to begin speaking with Janet repeatedly and eventually ask her on a date, which would last for over one year. However, this type of confidence is rarely found and conflicts with research for divorce es who typically find it difficult to make the first move. Relationship building does occur and is likely when individuals have similar interests, but Sam was not in a position to approach Janet due to his recent divorce. He was only dating women to try to deal with the pain and loneliness he was experiencing, but he legitimately had strong feelings for her from the first moment in the gymnasium.

Vidkon Quisling Essay Example | Topics and Well Written Essays - 1750 words

Vidkon Quisling - Essay Example underlying dynamics of the rise of Nazi Germany, Hitler, and the occupation of Norway and other European countries during this pivotal period in the history of the involved countries, and Europe in general. The historical records identify Quisling as belonging in the halls of infamy, having been tagged as one of the most prominent traitors from the Second World War. He served as a puppet head of Norway during the Second World War, starting in 1942, with the Nazis propping up his rule, and as a representative of Nazi rule in the country. The elected head of Norway during this period was forced to go into exile in Great Britain, a social democrat in Johan Nygaardsvold, even as Quisling held on to power all the way to the end of the war. After that, with the Nazis defeated and driven out of the country, Quisling would go on to be tried and convicted of high treason, for which he was sentenced to death by firing squad. Quisling has, since that time become associated with the word traitor in the English language, and in other major European languages besides, attesting to the notoriety that the man gained in the historical records and the collective memory of all Europeans from that time onwards to the present. Among his many crimes, for which he was put to death, was collaboration with the Nazis in transporting the Jews in Norway during his time and bringing them to their death in the concentration camps. Prior to his ascension to power in Norway, he had already developed anti-Jewish sentiments, and among his other crimes included deposing the legally installed government as well as the Norwegian monarchy from power from 1942 onwards. In the 1930’s too, Quisling had already established a party that was allied with the Nazi cause in Norway, planting the seeds of his later collaboration with Hitler when he tried to seize power on behalf of Nazi Germany in 1940. Prior to this time Norway had been neutral, and this act and his collaboration with Nazi Germany eff ectively

SHOULD ETHANOL BE REQUIRED IN GASOLINE Annotated Bibliography

SHOULD ETHANOL BE REQUIRED IN GASOLINE - Annotated Bibliography Example It analyses various aspects of ethanol usage in vehicles. Even though, this article has not given a specific conclusion, it helps the readers to understand the pros and cons of using encouraging ethanol use in gasoline. It has quoted the opinions of formidable agencies like US Department of Energy to substantiate the arguments. This article Why is there ethanol in gasoline written by Jeremy Korzeniewski in 2009 mostly argues in favor of using ethanol in gasoline. This article analyzed only the consequences of using either 10 or 15% ethanol with gasoline even though the concepts like 85% ethanol use in gasoline are growing popularity at present. This article also analyses various governmental directions on ethanol use in gasoline. The comments received for this article are helpful for the readers to know more about the public perception about the ethanol use in America. 4. Madison, M. & Bruno T. (2011). Does ethanol-blended gasoline truly help your fuel economy? Retrieved from http://www.helium.com/debates/85358-does-ethanol-blended-gasoline-truly-help-your-fuel-economy/side_by_side This article appeared on Helium as written by two people; Maggie Madison & Tony Bruno. It starts with an ongoing poll result of the question Does ethanol-blended gasoline truly help your fuel economy? At the time of writing this annotated bibliography, only 30% of the participants said Yes to the questions whereas 70% said No. This article analyses the advantages and disadvantages of using ethanol in gasoline. This article also tries to answer the question; Is E85 fuel a scam or a solution? It help the readers to clear out many of their myths about ethanol use in gasoline This article was initially appeared in the Chicago Sun-Times on January 27, 2007. It was written by Jerry Taylor and Peter Van Doren. This article mostly argues against the usage of ethanol in gasoline. It tries to discard some of the prominent claims of

Consider how a PR professional might use government data to support a Essay

Consider how a PR professional might use government data to support a PR strategy - Essay Example Every PR strategy must have publics. These are the various groups of people associated with the company that the message is targeted at. The publics are both internal and external. Internal publics include the employees, the management, the shareholders and the food suppliers. The external publics include the customers, regulatory bodies and industry organizations. In this strategy, the external publics are the main target. This is because the strategy aims at ensuring customers ingest healthy amounts of sodium, showing government and regulatory bodies that the company aims to serve customers healthy foods and assuring industry organizations that the company does not practice underhand dealings that could portray the industry in bad light. Internal publics will be educated in accordance with the new requirements. The suppliers will be advised to alter their products in accordance with the new guidelines. They will also be made aware of the reasons why they are altering their products. The staff that prepares the food and interacts with customers will be educated on the sodium levels and health matters and trained on how to give advice to customers and guide them in making healthy choices. The second element is the logic or message. The message conveys the company’s stand on the issue. The message will be based on research, mainly of the FDA report on the amount of sodium in food and other related documents from the same body and related institutions. It will involve health benefits of consuming the medically recommended amounts of sodium. It will also list the risks associates with the intake of high amounts of sodium. In addition, it will aim to educate customers on how to figure out the right amount of sodium levels to consume. Using the percent daily value, consumers can know the amount of sodium each food contributes to their daily intake; 5%DV (120 mg) or less of sodium per serving is low

The Artist Marcel Duchamp Essay Example | Topics and Well Written Essays - 1250 words

The Artist Marcel Duchamp - Essay Example The essay "The Artist Marcel Duchamp" states the Marcel Duchamp, his art, and life. He began to learn artistic processes here, and Duchamp later remarked that his teacher believed the then contemporary impressionist style were debased and sought to instruct only traditional techniques; as a result, Duchamp’s primary influence became his family. During this formative period Duchamp was predominantly influenced by academic style of art including the post-impressionist and symbolist schools. When Duchamp turned 17 he moved to Paris to pursue a career as an artist. He was immediately influenced by the prevailing artistic trend of cubism and much of his early work reflects these influences; Duchamp’s work, however, reflects more eccentric personal images and psychology than most of the established cubist art. In 1912 Duchamp completed one of his most renowned works, ‘Nude Descending a Staircase, No. 2’. While the painting incorporates traditional cubist elements of shifting perspectives, its cryptic title and focus on the movement of the object have led many critics to identify it as a monumental work. Like much great art, the painting was derided upon its release. The work was originally supposed to be exhibited in Paris, but the curator asked Duchamp to change the title to which he refused. When it was finally exhibited in a 1913 New York exhibition the painting was even termed, â€Å"an explosion in a shingle factory. The painting is almost ironically referring to the Renaissance ‘nude’ in its title.